Faster, Smarter, More Effective Content

Trust me to take your content writing to a higher level and create high-impact assets that delight your internal clients and customers. I combine deep industry and product knowledge in B2B IT with an unbeatable track record driving sales and building reputation for global tech leaders like IBM, Cisco, and VMware. A fast and reliable writer and Stanford Stegner Fellow, I bring an elegant and powerful voice to content of every kind and size.

I speak SME

• AI/ML Applications

• API Management/B2B middleware

• Big data

• Cloud infrastructure

• Cybersecurity

• Vertical healthcare, financial solutions

• SaaS

Accomplished long- and short-form writer

• Long- and short-form product literature

Thought leadership and technical white papers

• Blogs and bylined articles

• Case studies

Social media posts

• Video scripts

• Websites

Projects that Made a Difference

Combating terrorism at IBM. Following 9/11, IBM tapped me to introduce a new generation of solutions to integrate law enforcement communications and stop terrorism. Download the white paper: https://silver-tomato-n4hk.squarespace.com/s/ibm-counterterrorism.pdf

Positioning a $9 Billion company. As writer on the corporate brochure, I helped VMware, known for its virtualization technology, rebrand itself as a cloud computing company. Download the corporate brochure: https://silver-tomato-n4hk.squarespace.com/s/vmware-corporate.pdf

Opening doors in Europe. I helped Siebel Systems, one of the fastest growing companies in tech history, establish market leadership in the European public sector. Download the case study: https://silver-tomato-n4hk.squarespace.com/s/siebel-case-study.pdf

Engaging with vertical industries. I showed how HP’s Poly remote workspace solutions met the special needs of the financial industry. Download the solution brief: https://silver-tomato-n4hk.squarespace.com/s/hybrid-work-financial-services.pdf

Choose a content writer who keeps their agreements, takes customer service and teamwork seriously, and delivers on budget and on schedule. My job isn’t finished until the project crosses the goal line and all stakeholders deem it complete. My experience with WorkFront, Jira, Trello and other project management systems lets me quickly adapt to your way of doing business. If you think I’d make a good fit for your team, send email to jonny7cohen@gmail.com or call me at 408-335-8126. Don’t settle for less than the best.

Focused on your success